What is Giving Tuesday?
#GivingTuesday is a global day dedicated to giving back. On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
How is Taubman getting involved?
Taubman is excited to be partnering with Adopt-A-Child Holiday Program this year to provide gifts of winter clothes and toys to Detroit children in need. To help raise awareness for this important cause, Taubman is launching a Twitter campaign to benefit the North End Youth Improvement Council’s (NEYIC), the organization that founded the Adopt-A-Child Project.
As part of #GivingTuesday, a global day dedicated to giving back, we’re encouraging shoppers and employees who visit Twelve Oaks Mall and Great Lakes Crossing Outlets from November 17 through December 1 to tweet a selfie to @TaubmanCenters, including the hashtags #TaubmanGivesBack and #GivingTuesday. For each photo tweeted, Taubman will donate $5 to un-adopted children this holiday season (up to $10,000).
All funds raised, along with gifts of winter clothes and toys provided by Taubman employees, will be presented to the organization during the annual Adopt-A-Child party at Cobo Center (Michigan Hall) on Friday, December 4, 2015.