Sponsorship



Marketers love young families. They buy new homes and new cars, invest in insurance and health care, open bank accounts, are great consumers of clothes, toys, food and entertainment, and they love to try new things. Many are new to a community and their brand allegiances are up for grabs.

Young families love Taubman’s Children’s Play Areas. They come to play rain or shine.

As much as any customer amenity in Taubman shopping destinations, the Children’s Play Areas stand out. Taubman’s exacting design standards and industry-exclusive partnership with the iconic Looney Tunes brand create year-round family fun destinations that transcend the shopping experience.

In select Taubman centers, creative marketers have an unprecedented opportunity to design and own a destination that allows their brand to double as a tired parent’s escape and the highlight of her restless child’s day. And, by tapping into the magic of such multi-generational Looney Tunes favorites as Bugs Bunny, Tweety, Daffy Duck, and Taz, the brand can extend to a place it has never been.

Our Play Areas, popular destinations for shoppers, are often cited by local media as key points of interest for moms and dads. Each indoor, soft sculpture Play Area is custom designed with a theme that appeals to the local customer as well as the sponsor. Current sponsors include local real estate developers, health care systems, and even a Major League Baseball team. Whatever business the sponsors are in, they are united by a desire to form a marketing relationship with young families and a belief in the power of the Taubman customer and the Taubman brand.

These sponsorship opportunities are extremely limited and require a long-term partnership commitment from interested brands.