Sponsorship



Recognizing that the most effective marketing partnerships occur when partners are aligned on objectives, strategies, tactics, and metrics, most Taubman marketing partners enter into long-term contracts at one or more of our shopping destinations. This gives them access to the centers’ highly desirable customer bases in a proven venue for traditional and non-traditional marketing messages. It also enables them to leverage the efforts of the Taubman team and the power of the center brands into tangible results.

At their core, these strategic alliances balance a brand’s marketing mix by targeting select markets with a strong everyday presence that helps bring products to life. Typically, these alliances offer some degree of category exclusivity and a host of core benefits in addition to the custom elements created for a specific partner’s needs.

For instance, Strategic Alliance partners receive:


With this approach, Taubman has succeeded equally with brands hoping to create memorable experiences, capture data, induce trial, leverage traditional advertising, and even “sign up” new customers.

Taubman shines by empowering our local teams to help key brands deliver on their marketing objectives. And while our partners’ objectives vary greatly, Taubman’s commitment to them does not. That’s why brands as diverse as Coca Cola, Sharp, Brighthouse, American Express, and the world’s leading auto makers have arrived at the same conclusion…a strategic alliance with Taubman Centers helps them efficiently achieve their business goals.