Sponsorship



During the Holidays, Taubman shopping destinations embody the spirit of the season hosting up to 100 million visits in November and December according to industry estimates. Shoppers representing many of the most desirable and difficult-to-reach demographic segments visit our centers more frequently and stay longer than at any other time of year.

Taubman has provided a host of Holiday marketing solutions for such forward-thinking brands as Warner Brothers, Walt Disney Pictures, Sharp, American Express, Panasonic, Kodak, and many others. It’s hard to imagine a better venue in which to deliver a seasonal message to consumers.

Among the key areas of sponsor interest are:


The Snow Globe Experience

Our award-winning national Holiday program transforms the family trip to the mall to visit Santa into an interactive museum-quality experience—ideally suited to a marketing partner targeting a family audience and seeking a well-established, turnkey activation.

Prime Time Exposure

Many marketing applications available year-round—Product Displays, Short Term Events, Cross Promotions, Sampling, Touring Events and Sponsored Areas—can be customized for the Holiday audience. While access fees are considerably higher during this period, many marketers prefer to limit their activation efforts and target their key selling season.

Gift Card Partnership

Our Gift Card program—in partnership with American Express—is an industry leader and provides a turnkey opportunity to deliver a special offer or promotional message to all holiday gift card purchasers.

Interactive Partnership

Just as our malls swell with shoppers during the Holiday season, our center websites become “must visit” cyber destinations where marketing partners can implement effective online promotional programs.

Custom Programs

Taubman prides itself on the ability to develop and flawlessly execute custom marketing programs to effectively address the specific challenges of any brand. These examples, and others throughout the Taubman portfolio, are made special by Taubman’s meticulous matching of brand to opportunity and flawless execution from design through day-to-day operation.