Taubman

Sponsorship

• own a piece of the action
• spend your holidays with taubman
• long term strategic alliances
• children's play areas
• touring events

Many brands strive to reach key consumer segments 365 days per year without incurring the expense and logistical hurdles of complex activation. That’s why more and more marketers are seeking to “own a piece of the action” in Taubman malls by entitling areas and amenities that appeal to their core customers.

This approach allows marketers to more subtly integrate their brand into a consumer’s existing experience.

Already at Taubman

• Luxury auto dealers influence luxury car drivers through a brand appropriate valet parking experience.
• Young parents experience a variety of local brands in state-of-the-art children’s play areas.
• The tech-savvy shopper experiences Wi-Fi hot spots and more elaborate connection courts through the courtesy of brands targeting that segment.
• Seating areas for weary shoppers have been transformed into entertainment lounges; a contact point that marries an emerging HDTV product and an engaged, affluent customer.
• A more elaborate Sport Court allows a brand to integrate into the “big game” experience — complete with big crowds and real bleacher seating.
• The common thread uniting these experiences is that each is “owned” by a brand to whom that experience and that customer group are important. The Lexus Valet. The Sharp Aquos Entertainment Lounge. The Norwalk Hospital Children’s Play Area. The Comcast Center Court.
• These examples, and others throughout the Taubman portfolio, are made special by Taubman’s meticulous matching of brand to opportunity and flawless execution from design through day-to-day operation.

• Sponsorship Contacts

• Dan Pilon
  Account Executive Sponsorship
  dpilon@taubman.com
  248.258.7558
• Lisa Herzlich
  Director, Partnership Marketing
  lherzlich@taubman.com
  310.854.0071 x135