Sponsorship: The Mall as Medium



Over the last decade, America’s shopping malls have emerged as a new landscape for forward-thinking brands searching for the latest consumer marketing experience. The mall has been “discovered” by dozens of promotional marketing agencies, by the world’s leading out-of-home advertising providers and even by the media monitoring services at Arbitron/Scarborough.

There is no longer any question that the mall is an effective marketing medium.

As marketers seek new forums for customers to experience a product, the country’s top malls have become an in-demand marketing solution. Mall-based marketing partnerships provide the best elements of traditional media including huge numbers of impressions, exceptional reach and frequency within a trade area and the ability to target messages to specific demographic profiles. The best practitioners bring their brands to life with experiential programs that deliver a message to a key consumer while shopping is foremost in his/her thoughts.

Operating primarily in the nation’s top-20 DMAs, Taubman’s upscale properties are the most productive shopping centers in America, producing the highest sales-per-square-foot in the industry. The manageable size of our portfolio, major market locations, and industry-leading productivity make Taubman shopping centers the “preferred medium”for so many marketing agencies and brands. And the company is known for our commitment to our partners’ goals, our development of innovative partnerships and products, and flawless execution.

Whether a potential partner is targeting a single market or a national program, Taubman’s sponsorship professionals work to create the most targeted activations and manage programs with the level of attention America’s leading companies expect. That promise to execute and dedication to results is the Taubman Touch—the reason so many top-shelf companies come to Taubman for solutions.